The higher the number, the more you can get out of your Google Ads account. This number increases after you implement Google's tailored recommendations. These recommendations are also all under the 'Recommendations' tab. Screenshot of the optimization score in Google Ads. By using AAR, you can apply all of these tailored recommendations without spending extra time. As a result, the Opti score will increase. The higher the Opti score, the more chance of conversions! Sounds simple right? Nevertheless, I believe that as SEA specialists we should be critical about Opti score and the recommendations.
Not all recommendations are related to your account and if you then choose not to implement them, the performance of the entire account will be reduced. That is of course a strong conclusion from Google. Nevertheless, Opti score remains an important metric for Google Ads and AAR will depend on it. Of course, there are advantages and disadvantages job function email list that you can take into account before switching completely to AAR. 4 benefits of AAR Of course, Google will not launch this feature if there were no benefits. A few advantages of AAR at a glance: 1. Less working time for SEA specialist Because Google actually takes over a number of tasks from you, you spend less time on the basic optimizations in the account. 2. Be more concerned with strategy You actually have time left if you are not busy every day with, for example, excluding search terms.
This time can be well spent on the SEA strategy. The complaint with SEA specialists is that they often do not have time for this because they spend a lot of time on basic optimizations. 3. More Conversions Due to Google's fast switching, the account will learn faster and get better. This is good for your Optiscore, so that you can ultimately achieve more conversions. 4. Best Practices become standard With AAR, you implement Google's best practices by default. In any case, there are no more doubts about that. 3 disadvantages of AAR 1.